Marketing
With A
Twist
Who We Are
BottleCap is a creative studio led by Stephen Koller — designer, strategist, and co-conspirator for brands that want their marketing to actually do something. We work with museums, makers, and mission-driven businesses to build bold, thoughtful design across branding, motion, packaging, and campaigns.
We don’t believe in one-size-fits-all. We believe in work that feels personal, looks sharp, and helps your story stick. The process is collaborative, the communication is honest, and the ideas come with just enough twist.
Design support for a growing signage innovator.
ThinkSign is a leader in commercial LED signage, and our work together focused on elevating their brand presence through strategic design and marketing support. Over the course of several years, we collaborated on product launches, sales materials, and ongoing promotional campaigns. A highlight was the rollout of Allura — their flagship EMC display — where we helped shape the visual identity across motion, print, and digital touchpoints. The goal was to communicate innovation clearly and confidently, aligning the visuals with the technical excellence behind the product.
THINKSIGN
Heritage, storytelling, and a 120-foot bat.
Working with an iconic tourist destination like the Louisville Slugger Museum means walking a line between legacy and reinvention. Everyone knows the Big Bat. It’s a symbol — a selfie magnet, a city fixture, and a branding powerhouse all in one. So when we began working with LSMF, the challenge wasn’t just making things look good — it was finding ways to keep the experience fresh while honoring what makes the brand so recognizable. From climbable events to custom bat labels to exhibit graphics, the work had to feel fun, intuitive, and rooted in Slugger’s story.
LOUISVILLE
SLUGGER
MUSEUM &
FACTORY
Bourbon made different. Designed to match.
Barrels & Billets offers a modern twist on bourbon — a fully custom tasting experience built with tourists and casual drinkers in mind. As a sister attraction to the Louisville Slugger Museum, the brand needed to feel approachable and visually distinct from the traditional heritage-heavy look most bourbon companies lean on. Working with the team since launch we've designing bottle labels, in-shop collateral, merch displays, and promotional campaigns that reflect the creativity behind the experience. From the flagship product line to limited releases like Night Flight, the goal has always been the same: make the visuals as compelling as the pour.
BARRELS AND BILLETS
Designing for one of Louisville’s loudest voices.
Over multiple seasons, BottleCap helped shape the visual identity of the Louisville Orchestra’s concert programs, promotional campaigns, and donor communications. Each season carried a distinct visual theme while remaining anchored in the orchestra’s broader mission to connect with audiences and elevate its cultural presence. When live performances paused during the pandemic, we adapted to produce pre-recorded concerts and educational content — helping the orchestra stay connected to its community through design that could scale across platforms.
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THE LOUISVILLE
ORCHESTRA
Designing for one of Louisville’s loudest voices.
Over multiple seasons, BottleCap helped shape the visual identity of the Louisville Orchestra’s concert programs, promotional campaigns, and donor communications. Each season carried a distinct visual theme while remaining anchored in the orchestra’s broader mission to connect with audiences and elevate its cultural presence. When live performances paused during the pandemic, we adapted to produce pre-recorded concerts and educational content — helping the orchestra stay connected to its community through design that could scale across platforms.
Bourbon made different. Designed to match.
Barrels & Billets offers a modern twist on bourbon — a fully custom tasting experience built with tourists and casual drinkers in mind. As a sister attraction to the Louisville Slugger Museum, the brand needed to feel approachable and visually distinct from the traditional heritage-heavy look most bourbon companies lean on. Working with the team since launch we've designing bottle labels, in-shop collateral, merch displays, and promotional campaigns that reflect the creativity behind the experience. From the flagship product line to limited releases like Night Flight, the goal has always been the same: make the visuals as compelling as the pour.
Heritage, storytelling, and a 120-foot bat.
Working with an iconic tourist destination like the Louisville Slugger Museum means walking a line between legacy and reinvention. Everyone knows the Big Bat. It’s a symbol — a selfie magnet, a city fixture, and a branding powerhouse all in one. So when we began working with LSMF, the challenge wasn’t just making things look good — it was finding ways to keep the experience fresh while honoring what makes the brand so recognizable. From climbable events to custom bat labels to exhibit graphics, the work had to feel fun, intuitive, and rooted in Slugger’s story.
Design support for a growing signage innovator.
ThinkSign is a leader in commercial LED signage, and our work together focused on elevating their brand presence through strategic design and marketing support. Over the course of several years, we collaborated on product launches, sales materials, and ongoing promotional campaigns. A highlight was the rollout of Allura — their flagship EMC display — where we helped shape the visual identity across motion, print, and digital touchpoints. The goal was to communicate innovation clearly and confidently, aligning the visuals with the technical excellence behind the product.
A smarter look for smarter buildings.
Over multiple seasons, BottleCap helped shape the visual identity of the Louisville Orchestra’s concert programs, promotional campaigns, and donor communications. Each season carried a distinct visual theme while remaining anchored in the orchestra’s broader mission to connect with audiences and elevate its cultural presence. When live performances paused during the pandemic, we adapted to produce pre-recorded concerts and educational content — helping the orchestra stay connected to its community through design that could scale across platforms.
Kentucky flavor with a kick.
Hall’s Beer Cheese is a regional staple with a big personality — and the visuals had to match. We worked on packaging, social campaigns, and promotional materials that leaned into the brand’s bold voice and strong Kentucky roots. Whether designing limited flavor rollouts or creating scroll-stopping social ads, the work aimed to be as unapologetic and memorable as the product itself. It’s branding you can spot across a grocery aisle… or a tailgate cooler.
Designing for music, nature, and community impact.
The Forecastle Foundation supports conservation efforts through music, partnerships, and community grants. We worked on brand visuals and communications that helped clarify their mission and amplify their impact — blending environmental messaging with a bold, cultural edge. As the philanthropic arm of one of Kentucky’s biggest music festivals, the brand needed to speak to both grassroots donors and major partners. The result was a flexible, energetic identity system built to scale across print, digital, and event platforms.
Agency Collaborations — Overflow & Partner Projects
Alongside direct-to-client work, BottleCap has supported several agencies and studios as a flexible design and motion partner. From quick-turn overflow work to longer embedded collaborations, these projects spanned campaign design, social content, packaging comps, and internal rollouts — including work for national brands like McDonald’s and others. The goal was always the same: jump in fast, stay on-brand, and deliver clean, thoughtful work that helps the team move forward without friction.
Agency Collaborations — Overflow & Partner Projects
Alongside direct-to-client work, BottleCap has supported several agencies and studios as a flexible design and motion partner. From quick-turn overflow work to longer embedded collaborations, these projects spanned campaign design, social content, packaging comps, and internal rollouts — including work for national brands like McDonald’s and others. The goal was always the same: jump in fast, stay on-brand, and deliver clean, thoughtful work that helps the team move forward without friction.
AGENCY COLLABS
Designing for music, nature, and community impact.
The Forecastle Foundation supports conservation efforts through music, partnerships, and community grants. We worked on brand visuals and communications that helped clarify their mission and amplify their impact — blending environmental messaging with a bold, cultural edge. As the philanthropic arm of one of Kentucky’s biggest music festivals, the brand needed to speak to both grassroots donors and major partners. The result was a flexible, energetic identity system built to scale across print, digital, and event platforms.
FORECASTLE
FOUNDATION
Kentucky flavor with a kick.
Hall’s Beer Cheese is a regional staple with a big personality — and the visuals had to match. We worked on packaging, social campaigns, and promotional materials that leaned into the brand’s bold voice and strong Kentucky roots. Whether designing limited flavor rollouts or creating scroll-stopping social ads, the work aimed to be as unapologetic and memorable as the product itself. It’s branding you can spot across a grocery aisle… or a tailgate cooler.
HALLS BEER CHEESE
A smarter look for smarter buildings.
FacilityOne provides intelligent facility management software, helping organizations organize, access, and act on complex building data. We developed a refreshed brand identity and supporting collateral that aligned with their focus on clarity, structure, and scalability. From logo and messaging to sales decks and visual systems, the goal was to present FacilityOne as both highly technical and highly usable — a platform that’s easy to understand, easy to trust, and built to scale.
FACILITY ONE
TECHNOLOGIES
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Frankie B.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jesse N.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jamie L.
Projects
Click project thumbnail to view more info
The Brands
Let’s make something look better, sound smarter, and actually work.
We help brands, agencies, and organizations bring clarity and personality to their marketing — whether that’s through design, motion, or a full-on creative partnership.
Brand Identity
Logos, visual systems, typography, color — everything you need to stand out and stay consistent.
Design Systems
Modular templates and scalable design languages for teams who need to move fast and stay sharp.
Motion Design
After Effects animation for campaigns, social, explainers, and branded content.
Campaign Design
Social rollouts, postcards, print materials, product launches, and beyond.
Packaging & Labeling
Visual storytelling for physical goods — especially food, beverage, and tourism-focused brands.
Agency Support & Overflow
Need another brain on a tight deadline? I collaborate with studios on brand extensions, pitches, and fast-turn production with zero ego.
How we work
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Project-based, retainer, and white-label options available
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Fast communication, no weird silos
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Collaborative by default — We like being part of the team
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Based in Louisville, work remotely with clients across the U.S.
